The battle of the Aussie police dramas heats up on Thursday night with the launch of Nine's latest offering, The Strip.

In the post-Underbelly television world, Australian screens have been inundated with a rash of locally produced drama, and cop shows are a perennial favourite.

While City Homicide continues to rate well for Seven, attracting 1.69 million viewers on Monday night, and the premiere of Ten's new series Rush was watched by a respectable 1.15 million people in its 9.30pm timeslot on Tuesday night, on Thursday night Nine will debut its latest offering.

The Strip, which stars Aaron Jeffery, Vanessa Gray, Frankie J Holden, Bob Morley and Simone McAullay, is about a group of elite detectives who investigate major crimes on the Gold Coast.

Holden, who has followed up his cop boss role on Underbelly with a similar character on The Strip, said it was no coincidence he kept playing police officers.

"That's what gets written," Holden said.

"You're either a cop or a doctor, it seems in this country, if you want to make serious television."

The 55-year-old star said it was a good time to be an actor in this country.

"We're on the boil again," he said.

"We did go into a trough there a few years ago, but with City Homicide, Sea Patrol, Underbelly, and hopefully The Strip and Rush and Packed To The Rafters, it is a good time and it's good to see and hear Australian voices on the telly.

"It's good to see so much good work being done, and the audience lap it up, they love it."

On Wednesday, three of The Strip's stars, Jeffery, Gray and McAullay, swapped the Gold Coast's famous beaches for another iconic strip of sand - Sydney's Bondi Beach.

The trio celebrated the series launch with some glasses of bubbly at Bondi Icebergs restaurant.